Advertising device



Jan. 29,1929.

l. EDELMAN ADVERTISING DEVICE Filed Aug. s, 192'? INYENTOR 2 ATTORNEYPatented Jan. 29, 1929.

:1 starts unite IRVING'EDELMAN, or BnooKLYn, new roan.

ADVERTISING DEVICE.

Application filed August 3, 1927; Serial. No. 210,251.

This invention relates to an advertising device.

In the sale of luxuries such as perfumes, candies and other articlessold in boxes it has been found that attractive boxes enhanced the saleof the product. In most instances there is practically noutilitarian usefor the box or lid after it has served its purpose as a container forthe article sold.

One of the objects of this invention is to provide an attractive box.Still another object of this invention is to provide a box having a lidwhich can subsequently be utilizied as a picture frame, mirror frame orsimilar purpose.

Still other objects of this invention are to provide an attractivecontainer having a utilitarian use to increase the sales of the productsold therein and which can be manufactured at a relatively cheap cost.

Referring to the drawings:

Figure 1 is a top View of a box lid embodying the principles of myinvention.

Figure 2 is a sectional view of Figure 1 along the line 2, 2, looking inthe direction of the arrows and showing in dotted lines its use as aneasel picture frame.

Figure 3 is a back view of Figure 1.

Figure 4 is an end view of a box partly in section showing the lidthereon.

Figure 5 is adetailed view of a modification of the structure of thelid.

In carrying out my invention I propose to provide a box 1 formed ofsheet metal of the usual construction having a lid 2. therefor. Lid 2may be made in divers ways and I have shown the preferred form. Thebottom of lid 2 is made from a single piece of sheet metal 3. At theends of sheet 3 are grooves 4 pressed in said sheet 3 to retain thepicture in position. Adjacent to grooves 4:, sheet 3 is bent to formshoulder 5 to receive the crimped over end 6 of molding 7. Molding 7 isadapted to retain glass 8 and picture 9 in the pocket formed in sheet 3by grooves 4. Molding 7 may either be straight as shown in modified formin Figure 5 or may be curved in conformity to grooves t as shown inFigure 2. Sheet 3 also has cutout in the back thereof flap 10. Tongues11 may also be cutout and pressed in to hold the picture 9 and glass 8against molding 7 Molding 7 may have a design placed thereon in any wellknown manner such as by lithographing etching, etc. and may also havethereon a trademark to advertise the contents of the box; If it isdesired a hole 12 may be placed in the back of sheet 3 in order that thelid may be utilized as a frame to be hung on a nail.

The purchaser of the container may when the contents have been removedreplace the picture or advertising matter with one of his own by slidingthe one already in the box out of the lid through slots 13 in lid 2 andinsert a new picture together with the glass.

The purchaser then has a framed picture which he can hang up by means ofhole 12 or by bending back flap 10, lid 2 will function as an easelframe.

It will thus be seen that I have invented an advertising device whichcan be utilized as a picture frame or for many other purposes. The costof manufacture is but little more than the present box lids for metallicboxes and the seller by utilizing his trademark thereon has anopportunity to advertise it if the purchaser makes use of the box lidfor the purposes for which it is designed.

What I claim is:

1. In combination with a box, a lid, said lid having a back plate of asingle piece of sheet metal and a front plate having a central displayopening, the back plate having grooves formed therein near the edges,the material of the bottom of the grooves bearing against the frontplate adjacent the edges of the display opening, the material of theback plate between the grooves forming the bottom of a recess forreceiving display members behind the display opening in the front plate,the inner edges of the display opening overlapping said recess, tonguesstruck out of the back plate to bear against display members in therecess, the outer edges of the front plate being crimped over those ofthe back plate, and shoulders formed in the back plate between thegrooves and the outer edges to fit the edges of the box.

2. In combination with a box, a lid, said lid having a back plate of asingle piece of sheet metal and a front plate having a central displayopening, the back plate having grooves formed therein near the edges,the material of the bottom of the grooves hearing against the frontplate adjacent the edges of the display opening, the material of theback plate between the grooves forming the bottom of a recess forreceiving display members behind the display opening in the front plate,the inner edges of the display opening between the grooves and the outeredges to lit the edges of the box.

Signed at New York, in the county of New 10 York, and State of New York,this 28th clay of July A. D. 1927.

IRVING EDELMAN.

